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Google Ads for Local Real Estate Agency

Project Information

Clients Hassan Iqbal, Director
Category
locations PrimeEstate Lahore
Date 31 March 2024 - 24 May 2024

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    Google Ads for Local Real Estate Agency

    Google Ads for Local Real Estate Agency

    PrimeEstate Lahore is a boutique real estate agency targeting buyers and investors in DHA and Bahria Town. The agency struggled with unqualified leads and high advertising costs.

    Project Goals

    Strategy & Execution

    Google Ads Optimization: – Conducted full audit of current ad accounts – Created separate campaigns for buyer intent vs. investor interest – Set up geo-targeting and ad schedule based on historical data

    Landing Page Redesign: – Built mobile-first landing pages with call-only CTAs – Added video testimonials and agent credibility badges

    Remarketing & Audience Layering: – Created display retargeting flows – Built lookalike audiences using CRM data

    Results (within 90 days)