To many people, it may sound like an email marketing strategy is a big term, especially for a lot of home-based businesses comprising a few members. It may also sound weird for someone dealing with one customer. Email marketing has repeatedly proven as an amazing asset to build in marketing.
Writing an Email Marketing Strategy
Here is how you can get the most out of your email marketing strategies only with a little bit of planning. People usually are reluctant to do email marketing strategies because they have got no idea where to start as there are hundreds of email marketing out there. So, we have broken down email marketing into three simple areas.
Firstly, split the email into three areas:
You have to get comfortable with the idea of sending emails daily.
You have to send a campaign email every three months.
The purpose of the automated email is to get people to open your emails, and not to generate revenue.
Even if you are a small one-person business, or a tiny team of a few people, or even working with comparatively a larger building, the whole concept of daily email can be quite scary.
So, you can think of it as a daily test. There is a subject line, massaging, email formatting, and similar stuff that you are going to include in your daily email. What you will ultimately do is take the stuff from daily emails and use it in our campaigns.
After that, you are going to take the stuff that works in your campaigns, and use it on your automation. The only way you are going to fill out the requirements of the three areas is if you get comfortable testing.
So, you want to use your email as a way of testing your subject lines. The subject lines are then a good way of testing headlines, opening lines, and call-to-action lines. The mistake that a lot of people make is they jump straight into the automated emails and create crazy emails.
1. Personalization of Emails
Personalized email marketing is when you send an email that is related to the targeted subject to only the relevant subscribers.
- It helps your email to stand out and communicate effectively.
- It also makes your emails more likely to be opened.
How to Get Personal in Email Marketing?
- Start by deciding on what you want to collect on your email marketing web form, also known as the signup form.
- Website post-marketing has a modifiable signup form that you can also incorporate into your social platforms.
- The type and the amount of data you collect depend on the goals you set.
- It also depends upon your relationship with your subscribers. (Remember not to annoy them much with your emails)
- You have to make the signup process instant and painless. So, keep the process of data collection minimal.
- Segment your customers. You can segment based on their location, common interest, or demographic information.
- If you don’t have any information to segment your customers, you can also try sending out surveys.
- After you receive the responses, create them into segments, and then also import them into the website post-marketing.
Once done, you have to come up with ways you can personalize. You could email your subscribers based on their location about the events going on in their surroundings. You can also send emails based on their interests like pet events or the sales going in a pet shop near them.
Timing a personalized email is important to increase website traffic. For instance, you can send them a coupon code and a cute wish on their birthdays to make them feel special. Always start the email with personalized greetings and then the content.
2. Write Better Email Subject Lines
The subject lines aim to grab the attention of potential subscribers, customers, or readers.
Tips to Get Better at Writing Email Subject Lines
- Make the subject lines short. It should be about 41 characters or should not exceed 7 words.
- Include numbers in the subject. It will deliver the idea of how your brand is not just any other brand but a brand or a company that knows what it is doing.
- Try phrasing your subject lines in the question form. It sparks curiosity in the reader’s mind and he or she subconsciously wants to find out the answer. This way, you will hook the reader immediately.
- Don’t include emoticons. No matter what your subject is, you should never forget that you are sending the email in a professional setting and not to your best friend. Also, the customers take those emails seriously that don’t have emoticons in their subject lines.
Questions to Address When Forming a Subject Line
- You should consider the type of product you are selling. If you are selling a scrunchie, it’s your choice to make it evident to your customers.
- The second question to take into account is your target audience. In the case of scrunchies, the audience will be girls and women, mainly. So, try addressing them specifically.
- The third thing to consider is what will encourage those women to buy YOUR scrunchie and not just any other. This means you should add a benefit of the scrunchie in the subject line, or hint towards a benefit.
3. Choose the Best Time to Send an Email
When choosing the best time to send an email to your subscribers, readers, or customers; the first thing to consider is what their daily routine looks like. You have to put yourself in their shoes, and then think of the best time to receive an email.
- For instance, if they check their emails through their work computers, then you can send them emails during that time of the day so the emails don’t go ignored. The other scenarios could be them checking their mail after they have dropped their kids off or after they have come back home at night. Whatever the case is, you have to get acquainted with it.
- Then you have to figure out the day. Think of the day that is the best suitable for them. So, Mondays are generally filled with anxiety to start the week, and nobody is motivated enough to read anything like that because their weekend has just ended. Tuesdays and Wednesdays are comparatively happier days. So, Tuesdays to Thursdays are recommended for sending an email. Remember Fridays are usually not recommended for sending emails because the week has just ended and people prefer not to consume anything important on such days.
- However, if your business is weak and independent, like something related to medical care, then you can go for Fridays.
- The next thing to consider is the location of the members you are sending your emails to. Are they located somewhere near you and share the same time zone or they are located all over the world? In such circumstances, go with the location of the majority of members on the list. You can also try splitting your list into multiple locations
At the end of the day, it is all about the educated guess in to email marketing strategies, and you have to make it every day. So, keep testing and exploring- who knows you may even come up with more effective strategies.
4. Create Mobile-Friendly Emails
Gone are the days when you would send long emails about everything, and the readers would figure out the things that would need from those huge emails.
You have to recognize that people are looking at your emails through their phones, it’s the reality of today. If you want your email to get opened and read, then you have to create emails that look ready for them.
Tips to Create Mobile- Friendly Emails
- Make sure you use buttons and not text links if possible. This way, the user can easily tap on the tap and would not have to click the link time and again. It all comes down to facilitating your readers as much as you can. This is why people who use buttons get more text links than people who don’t.
- Centralize the button. It will make it easier to click. Make it stand out, and is easy to tap.
- If you are adding a picture, add a 20-pixel padding on each side. This way, the reader won’t have to scroll sideways to read it because it just keeps going way off the screen in that case.
- Make your email as short as possible. If an email takes more than 3 to 4 scrolls on mobile, then the readers prefer not to read them. People don’t have long attention spans.
- Don’t use a lot of images. On mobile, you have got limited retail space. So, use a few small images.
- Keep the images compressed and easy to digest.
- Images should be less than 600 pixels in width. Mobile devices have an easier time displaying those images.
- Also, ensure that the email is formatted properly.
5. Bonus Strategy: Re-engage With Your Subscribers
Occasionally, people will stop engaging and interacting with the messages that you send through emails. In such circumstances, you may consider launching a re-engagement campaign.
- The first step is to make a list of subscribers who have been inactive for a long time.
- Then, get the message ready to go to the subscribers.
- You can send them a promotion, a freebie, or some other incentive. If you choose a coupon, then take that coupon and add a relevant message. Customize the message as needed.
- Then, active the broadcast to inactive subscribers.
There is no denying the fact that the right email marketing can triple your bottom-line revenue. The purpose of good email marketing strategies is to increase website traffic, efficiency, and conversion. The tips to do that are mentioned for you. After you follow them, make sure you are tracking the metrics that matter. Then, you should learn how these metrics are related to and contribute to the success of your business. In the end, apply what you have learned.