After you receive the responses, create them into segments, and then also import them into the website post-marketing.<\/li>\n<\/ul>\nOnce done, you have to come up with ways you can personalize. You could email your subscribers based on their location about the events going on in their surroundings. You can also send emails based on their interests like pet events or the sales going in a pet shop near them.<\/p>\n
Timing a personalized email is important to increase website traffic<\/span>. For instance, you can send them a coupon code and a cute wish on their birthdays to make them feel special. Always start the email with personalized greetings and then the content.<\/p>\n2.\u00a0 Write Better Email Subject Lines<\/h2>\n
The subject lines aim to grab the attention of potential subscribers, customers, or readers.<\/p>\n
Tips to Get Better at Writing Email Subject Lines<\/h3>\n\n- Make the subject lines short. It should be about 41 characters or should not exceed 7 words.<\/li>\n
- Include numbers in the subject. It will deliver the idea of how your brand is not just any other brand but a brand or a company that knows what it is doing.<\/li>\n
- Try phrasing your subject lines in the question form. It sparks curiosity in the reader\u2019s mind and he or she subconsciously wants to find out the answer. This way, you will hook the reader immediately.<\/li>\n
- Don’t include emoticons. No matter what your subject is, you should never forget that you are sending the email in a professional setting and not to your best friend. Also, the customers take those emails seriously that don’t have emoticons in their subject lines.<\/li>\n<\/ul>\n
Questions to Address When Forming a Subject Line<\/h3>\n\n- You should consider the type of product you are selling. If you are selling a scrunchie, it\u2019s your choice to make it evident to your customers.<\/li>\n
- The second question to take into account is your target audience. In the case of scrunchies, the audience will be girls and women, mainly. So, try addressing them specifically.<\/li>\n
- The third thing to consider is what will encourage those women to buy YOUR scrunchie and not just any other. This means you should add a benefit of the scrunchie in the subject line, or hint towards a benefit.<\/li>\n<\/ul>\n
3.\u00a0 Choose the Best Time to Send an Email<\/h2>\n
When choosing the best time to send an email to your subscribers, readers, or customers; the first thing to consider is what their daily routine looks like. You have to put yourself in their shoes, and then think of the best time to receive an email.<\/p>\n
\n- For instance, if they check their emails through their work computers, then you can send them emails during that time of the day so the emails don’t go ignored. The other scenarios could be them checking their mail after they have dropped their kids off or after they have come back home at night. Whatever the case is, you have to get acquainted with it.<\/li>\n
- Then you have to figure out the day. Think of the day that is the best suitable for them. So, Mondays are generally filled with anxiety to start the week, and nobody is motivated enough to read anything like that because their weekend has just ended. Tuesdays and Wednesdays are comparatively happier days. So, Tuesdays to Thursdays are recommended for sending an email. Remember Fridays are usually not recommended for sending emails because the week has just ended and people prefer not to consume anything important on such days.<\/li>\n
- However, if your business is weak and independent, like something related to medical care, then you can go for Fridays.<\/li>\n
- The next thing to consider is the location of the members you are sending your emails to. Are they located somewhere near you and share the same time zone or they are located all over the world? In such circumstances, go with the location of the majority of members on the list. You can also try splitting your list into multiple locations<\/li>\n<\/ul>\n
At the end of the day, it is all about the educated guess in to email marketing strategies, and you have to make it every day. So, keep testing and exploring- who knows you may even come up with more effective strategies.<\/p>\n
4.\u00a0 Create Mobile-Friendly Emails<\/h2>\n
Gone are the days when you would send long emails about everything, and the readers would figure out the things that would need from those huge emails.<\/p>\n
You have to recognize that people are looking at your emails through their phones, it\u2019s the reality of today. If you want your email to get opened and read, then you have to create emails that look ready for them.<\/p>\n
Tips to Create Mobile- Friendly Emails<\/h3>\n