A lot of people are down on eCommerce right now. They think it\u2019s getting too competitive, there are too many other players in the market, and they can’t make a great return.<\/p>\n
Well, this is not the case. You can win at eCommerce, and you can win big with the right strategy.<\/p>\n
Let\u2019s discuss how you can get more organic traffic for your eCommerce website by following the simple things.<\/p>\n
Let\u2019s dive right into it.<\/p>\n
The first thing that most people don’t realize is that when it comes to eCommerce SEO, you have to do dynamic optimization.<\/p>\n
So, what is dynamic optimization? <\/em><\/p>\n It is when you use a set of rules to optimize your entire website. You can optimize your category, your sub-category and everything else even your product.<\/p>\n When you set up your website, your eCommerce site with dynamic optimization will give you all the control.<\/p>\n What it means is you can use a template to optimize any segment of your website from the top category to down. You have to be doing this.<\/p>\n The reason for doing this is you can make an update to the template, and then that can update all of the pages on your website at once, improving things like your:<\/p>\n When this happens, you can get in different keywords in there that rank higher. As a result, you can increase your:<\/p>\n So, you should do dynamic optimization. In addition to dynamic optimization, you should also test your dynamic optimization.<\/p>\n Hence, if you test a thousand pages on one template for a new title, description, H1, H2, and that works by adding something like:<\/p>\n If this increases your click-through rates, then what you want to do is take that segment, and what you learned from that segment, you have to toll it out to the rest of the website so you can get more clicks for the real estate that you already have in Google.<\/p>\n The second thing for eCommerce SEO is getting more traffic for your eCommerce website. You need to do internal linking.<\/p>\n The way you do it is quite important. So, you want to deliberate internal linking from your homepage, your global header, and your footer.<\/p>\n Make sure the most important pages on your website are linked to that header and footer.<\/p>\n When you do that, it\u2019s going to tell Google that these are the most important pages and you want to rank these the highest. Hence, ensure that you have your money-making pages here.<\/p>\n You also want to ensure that Google can crawl your navigation, and get to any page on your website quickly, and the most important pages need to be in your navigation.<\/p>\n You also don\u2019t want to have more than 200-300 pages in your navigation or on any page on your eCommerce website because when you have too many links, what happens is Google gets confused and devalues the links.<\/p>\n There is this thing called page sculpting which refers to the idea that you want to be deliberate with the specific links that are on the page so that Google passes the right amount of link weight to the pages that you want to rank the best.<\/p>\n Within each category, you want to link to all subcategories. If you have a copy on a specific category page, you want to internally link within that copy to the other pages that are on the same level that you want to get ranked high.<\/p>\n Also, lower in that category you want to link to your product pages. When you link to your product pages, Google is going to see the products, categories, and subcategories that are linked to within that category.<\/p>\n This will allow that page to distribute internal linking to all the most important pages around the website.<\/p>\n Finally, on the product level, you want to link to other similar products and categories within that product copy.<\/p>\n Doing so will create a beautiful spider web of internal linking distribution to other pages on the site and that’s going to allow Google to crawl it, and rank your website better.<\/p>\n\n
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2. Internal Linking<\/h3>\n
3. Technical Issues<\/h3>\n