Digital marketing does get a bit overwhelming at times because of all the changes taking place in the digital marketing world all over. There always seems to be a new strategy, a new hack, or a new social media channel that you are supposed to master. It’s hard to differentiate between the ones which are going to work and bring results and the ones which will just be a waste of your precious time, money, and energy.
Here are the 5 strategies that are proven to work in almost all markets and businesses. Before I’m going to reveal these strategies; it’s important to know that you don’t need to perform all the strategies at once. Instead, you are supposed to focus on one or two strategies that are best aligned with your business and the ultimate goals that you and your business are trying to achieve.
1. Search Engine Optimization (SEO)
SEO is always neglected, not because it doesn’t work, but because it confuses the majority of people. After all, who wants to go for things like:
- Optimizing websites
- Inputting codes
- Rewriting tags
- Writing meta descriptions
- Writing headlines
- Generating URLs
Well, the truth is business owners, entrepreneurs, and people who want to make money go for these professional SEO services. This is because the main skills, tactics, or strategies behind SEO do change day to day, but the basic principles remain the same, the foundation of SEO doesn’t change.
There are many professional SEO services that forget the main aim of SEO. Search Engine Optimization (SEO) is all about making sure that the content that you are generating and writing is structured in a certain way. There are a couple of ways to do this, the most effective one is on-page SEO. On-page SEO is all about doing the right keyword research (primary and secondary keywords), finding out what the target market is looking for, and making sure to include relevant keywords in the most relevant places like H2, H3, URLs, addresses, and meta descriptions.
Avoid Keyword Stuffing
Remember to do Search Engine Optimization without keyword stuffing. Keyword stuffing is when you take a random keyword and try to incorporate it in every possible paragraph of your article as many times as possible. As a result, fluff phrases are created and Google hates it. It also penalizes you for doing so, it also doesn’t work anymore. So, avoid it at any cost. Try to make your content more conversational, natural, and easy to read. But still, make sure to add keywords in there.
This is one of the strategies that you have to have for your business. It feels weird to be talking about the importance of video marketing or podcasting in 2022. We have all known the importance of podcasting and video marketing for many years now, but many of us still don’t consider it.
The reason is mainly that some people are not comfortable in front of the camera, they get scared of trolling, and they make some speech errors while speaking in front of the camera. It also takes a lot of work to edit the videos and then post them. They also have no idea about the technicalities involved in podcasting, but trust me it couldn’t get simpler than this.
Thanks to emerging podcasting services, and other DIY (do it yourself) podcast editing apps. They allow you to get started with podcasts instantly to promote the content or the product to the target audiences and reach new markets and brands that one could have only imagined before.
Advantages of Podcasting
The main advantage of the podcast is that the amount of time someone spends on your podcast is way longer than they do on Instagram, TikTok, or Twitter. Meaning, people are more likely to be ready to consume more content on YouTube than on any other platform.
The typical duration of a podcast is somewhere between 15 minutes to half an hour. It may exceed an hour or two. People don’t listen to anybody for two straight hours if they don’t like that content creator. So, if they are giving that much time to the podcast, they are most likely to be influenced by your content or the product that you market. You can simply not underestimate the power of a podcast.
Disadvantage of Podcasts
There is a downside that podcasts and videos take a lot of your time as compared to the shorts and reels on Instagram, or TikTok. For this, you do need a lot of content to put into. You can’t just go blabber something in the name of podcasts. Your content needs to be attractive and catchy enough for the consumers.
3. Facebook Ads
Facebook ads or Facebook lead ads are one of the most controversial digital marketing strategies. Back in the days of Facebook ads a decade ago, people could get away with anything on their Facebook ads. Everybody used to say what they wanted, they created the content that they wanted because the costs were not that high.
However, as more and more people moved to the platform and got to know about the technique, they started investing in Facebook ads. They realized how Facebook ads started generating profits. As it is an auction-based market, the costs started to rise. Eventually, Facebook ads got competitive and expensive for the majority of small businesses. So, they headed towards other platforms. While the rest of the businesses remained and struggled to optimize their campaigns.
Facebook Lead Ads
There are still certain ways in which Facebook ads do work. Back in the day, Facebook Lead ads were not that good. They were cheap, and they brought low-quality leads. Though they did work for some businesses. Eventually, they improved. More people were starting to get rewarded for staying on Facebook. More advertisers were rewarded for not driving people off of the Facebook platform.
This is what Facebook is today. Though you cant center everything on Facebook, it still works better than many other digital marketing strategies. So, test the Facebook lead ads for your product or services and see how effective it proves for your business.
Warm Retargeting Audiences
This process involves taking a large number of people (cold) who have no idea what your business is all about to water them down to the target people who already like your business and trust your business.
4. Social Media Marketing
There are a few simple social media marketing tactics that you have to use. These tactics will help you reach a whole lot of people. These tactics will help you increase engagement on your content, as your social media algorithms will be recognized.
Once the algorithms recognize your content, they will do everything they can to help you reach more people. The good news is that all of this has nothing to do with luck, but with the hard work and effort, you put into your content. It’s also about knowing the simple tricks that other social media marketers are using to level up their digital marketing strategies.
If you are not getting enough engagement on your posts, it is maybe because you are still using the old hacks. For instance, your social media marketing strategy may be self-promotional, or maybe you have chosen the wrong platform. It means that no matter how good and useful the content you are producing is, it is not going to reach the desired audience.
Social Media Consumption
Let’s first understand how consumer behavior on social media has evolved. Especially, how social media continues to replace other social media platforms in their audience’s lives. Social media consumption has been rising for years now. Applications like Instagram, TikTok, and Youtube are taking the market share from TV, Amazon, and Netflix.
The demand for quality content on Instagram, TikTok, or Youtube has been rising. But what makes marketing on these platforms so interesting?
It’s the engagement, the community, and the fact that these are the platforms where you can interact, and talk to real people like business owners or other real-life influencers. This interaction is what humanizes your content and the brand. It creates a relationship of trust.
The second reason why these media are flourishing is not about engagement, but also about marketing and growing your business to make more money. People tend to forget this all the time. Their main aim is to focus on going viral by performing useless things. While others try their level best to get as many comments and likes as possible. But always remember that these likes, comments, and shares don’t pay your bills- money does.
So, the goal of social media marketing is to market on social media. Marketing is about communicating value to your customers. It’s about helping them and facilitating them through your services. For this, you need to do a plan. Here it is.
5. Pay-Per-Click Ads
If you are a digital marketer and looking to impact your leads, then there is no better method than PPC ads. You only have to pay for the ads when the user clicks on the ads. The amount that you pay for the clicks is called CPC (Cost per click).
PPC ads allow you to reach your target audience, it’s one of the most effective and easiest digital marketing strategies to put your message in front of the right people.
Let’s look at the strategies to run successful PPC ads.
- First, you should decide where to run your ads. Every advertising platform like Google or Youtube offers some form of PPC solution.
- Then you have to see why you are choosing one method over the other. Well, PPC ads on search engines respond specifically to intent. The user is always searching for something, so the relevant ad comes at the top of the searches.
- It’s important to set parameters before you start running the ads. Otherwise, you may end up wasting money on ads that don’t perform well.
- You need to get specific about the goals that you want to achieve.
The problem is not every product gets enough search volume. If nobody searches related to something that you are selling, then PPC ads are of no use. Instead, you need to increase awareness while encouraging clicks. This is the reason why social media ads are great for this purpose.
Placing your social media feed ads in front of the target audience can help you achieve the required clicks, and downloads that you are looking for.
This is all about the 5 effective digital marketing strategies. These are the best for you if you are a beginner or even an expert in the digital market and want to polish some skills and hacks. These will help you get the results and cut through the noise. These have been noted down based on experience rather than just theory.